Brand & Visibility Strategy

Your expertise
deserves to be seen.

I help board-certified physicians and wellness specialists show up on camera as themselves, building authority, earning trust, and filling consultation books through content that actually feels like them.

Hannah Mayuski
$81K
Revenue generated in 11 weeks
Plastic Surgery
Cosmetic Dermatology
Hair Restoration
Medical Aesthetics
Wellness & Hormones
Fitness & Rehabilitation
Plastic Surgery
Cosmetic Dermatology
Hair Restoration
Medical Aesthetics
Wellness & Hormones
Fitness & Rehabilitation
By the Numbers

Results that speak
for themselves.

$81K
In traced surgery revenue from content
10 patients · 11 weeks · avg. $8,100 per procedure
1M+
Individual reel views across client accounts
Organic · no paid promotion
52×
Follower growth for one client TikTok
170 to 8,804 followers @steelederm
As Seen In
Why Medical Brands Work With Me

I've been on both
sides of the room.

Before I ever picked up a camera for a client, I worked inside the practices as a medical assistant, patient educator, front desk coordinator, and marketing director for some of Atlanta's top surgeons and specialists. I've sat in on consults, explained cosmetic plans to nervous patients, represented physicians at industry events, and watched firsthand what actually makes someone book.

That inside knowledge is what makes my content different. I don't just understand trends. I understand the patient psychology behind why someone hesitates to book, what makes them trust a physician before they walk in the door, and how to make a world-class expert feel approachable without diluting their authority.

I've worked with triple board-certified surgeons, celebrity dermatologists, and hormone specialists. I've represented their brands at Chamber of Commerce meetings, industry events and award ceremonies, and community activations. Every practice I've worked with has seen content go viral, generate millions of views, and convert viewers into booked patients.

Hannah at Steele Dermatology event Hannah with Dr. Anderson at industry event
Authority
I translate your expertise into messaging that sounds confident and credible without sounding like a medical textbook or a sales pitch.
Trust
I coach your delivery, tone, and on-camera presence so patients feel like they already know you before they ever book a consultation.
Reach
I track cultural trends and connect them to your specialty so your content reaches people who didn't know they needed you yet.
Community
Beyond social media, I build real-world relationships with wellness brands, fitness studios, and referral partners that extend your visibility offline.
Client Testimonial
"She doesn't just show up and tell you to take content. She guides you, prompts you, and coaches you every step of the way. For anyone who feels awkward, unsure, or overwhelmed with social media, she takes that pressure off completely. If you're looking for someone who not only understands social media but understands people, Hannah is the one."
Anna Carlisle, NP
Featured Case Study · Plastic Surgery

Dr. Kennedy
North Atlanta
Plastic Surgery

Authentic patient storytelling documenting a real surgical journey from consultation through recovery. No content brief. No formal contract. Just honest content that consistently converted viewers into booked patients.

"So many doctors I see on social media make me cringe and I've hesitated because it's not me, but you've shown me as me, so thank you."

Dr. Sarah Kennedy, Board-Certified Plastic Surgeon
10
Patients cited Hannah by name from TikTok
In the first 11 weeks of posting
$81K
In surgery revenue directly traced to content
5 completed · 5 booked · avg. $8,100
341.1K
Views on top-performing patient journey reel
708 shares · 441 saves · organic
My Approach

Behind the camera or in the room,
always strategic.

Hannah Mayuski on set

Hannah Mayuski · Founder & Visibility Strategist · San Miguel Creative

01
I start with your patient, not your platform.
Before I film a single video, I think about who your ideal patient is, what they're afraid of, what they've already Googled, and what would make them trust you enough to book. The strategy starts there, not with trending audio.
02
I make the expert feel human without making them feel small.
Your credentials matter. Your personality matters more. I coach physicians to show up on camera in a way that is warm, confident, and genuinely them so that by the time a patient walks in for a consult, they already feel like they know you.
03
I connect culture to your specialty.
I'm constantly watching what's trending, not to copy it, but to find the intersection between pop culture and your expertise. That's where viral content lives. A trending audio tied to a hair loss fact. A celebrity moment tied to a cosmetic procedure. I find those moments and make them yours.
04
I build visibility beyond the screen.
Some of my best work has happened at a Chamber of Commerce meeting, a community activation, or an industry awards event. Community visibility and real relationships with real people creates referral pipelines that no algorithm can touch.
Worked With

Practices I've helped
build their presence.

Dr. Ken Anderson
Triple Board-Certified Hair Restoration Surgeon · Top 20 globally · Alpharetta, GA
436K+ views · John Cena's surgeon
Dr. Chynna Johnson
Board-Certified Cosmetic Dermatologist · Atlanta, GA
1.1M reel views · Celebrity clientele
Dr. Sarah Kennedy
Board-Certified Plastic Surgeon · North Atlanta Plastic Surgery
$81K traced revenue · 11 weeks
Shine Medical Aesthetics
Wellness & Hormone Therapy · Alpharetta, GA
Community activations · Lululemon · OrangeTheory
Dr. Robinson
Double Board-Certified Facial Plastic Surgeon · Atlanta, GA
Patient conversion · skincare and procedure education
Brian Tovin, PT, DPT
Sports Rehabilitation · Atlanta, GA
Athlete content · WWE partnership · Cody Rhodes
View Full Portfolio
Find Your Fit

Where are you
right now?

Every practice or provider is at a different stage. Find the description that sounds most like you and let it guide you to the right starting point.

How We Work Together

Choose the engagement
that fits where you are.

All retainer packages require a 3-month minimum commitment. Brand visibility is built over time. 90 days is the baseline for real, measurable results.

Every client works directly with me. No account managers, no junior staff, no handoffs. Currently serving practices in the Atlanta, Buckhead, and Alpharetta area. Strategy intensives available remotely.

Start Here
The Foundation
$3,500
per month · 3-month minimum

Your practice gets a consistent, professional content presence every month. Filmed, edited, posted, and managed — completely done for you. Zero extra work on your end.

  • 1 filming day/month at your practice
  • 8 to 10 short-form videos (Reels + TikTok)
  • Editing, captions, hashtag and hook strategy
  • Monthly content planning
  • Monthly strategy call
  • Daily comment monitoring and response
Apply Now
Strategy Only
The Visibility Intensive
$2,000
one-time · delivered in 7 days

A complete content strategy built specifically for your practice. You leave with a full playbook ready to hand to any creator — or execute yourself. This is how most clients start.

  • Full account audit across all platforms
  • 30 custom video ideas and hook formulas
  • Content pillars built for your specialty
  • On-camera presence guide
  • 90-minute strategy walkthrough call
  • 30-day follow-up check-in
Apply Now
Add-Ons
Influencer or patient collab coordination $650/collab
Coordination, creative direction, and content strategy for influencer partnerships and patient feature content.
Event Coverage
Local events, community activations, award ceremonies, and industry events.
Local event · half day (up to 4 hours) $500
Local event · full day (4+ hours) $800
Conference + Speaking Event Coverage

You're speaking.
Someone should be
capturing it.

You've built the expertise. You're on the stage. How do you capitalize on that moment when there's no one there to capture it? I'm intentionally there so every keynote, every networking conversation, and every behind-the-scenes moment becomes content that works long after the conference ends.

Starting at $1,500/day
Travel and accommodations at cost.
What's Included
  • /Real-time Stories and TikTok posting throughout the event
  • /Networking documentation and candid moments captured
  • /Keynote and speaking moments captured
  • /Same-day edited content posted to socials during or immediately after the event
  • /Post-event recap reel and repurposable clips delivered within 48 hours

Multi-day conferences, panels, and speaking engagements welcome. Reach out to discuss your next event.

Get in Touch
How It Works

From application
to first filming day.

01
Apply
Fill out a short application so I can learn about your practice, your goals, and what you're looking to build.
02
Connect
If it's a good fit, we'll schedule a strategy call to map out your content approach, content pillars, and what success looks like for your practice.
03
Onboard
You'll receive your welcome guide, we'll align on creative direction and content goals, and schedule your first filming day.
04
Create
I show up, we film, I handle everything after. Editing, captions, posting, comments. You focus on your patients.
Ready to Get Started?

Let's build something
worth seeing.

If you're a wellness or medical expert ready to build authority and visibility through strategic content, I'd love to connect. I take on a limited number of clients. Start with an application.

Apply to Work Together

Applications reviewed personally · Response within 3 to 5 business days